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ASUS faced controversy for not providing bootloader unlocking tools for Zenfone phones. A UK buyer sued ASUS and won a £770 refund, setting a precedent for others. ASUS’ decision to disable unlocking tools sparked outrage, as it limits software support. This case shows consumers have recourse when companies fail to fulfill promises.
Over the past few months, there’s been a growing controversy among buyers of ASUS phones. Although ASUS makes some of the best Android phones you can buy, the company has fallen short in making bootloader unlocking tools available to buyers. Previously, these tools were easy to operate and readily available, but in November last year, things took a turn. Now, unlocking the bootloader of a recent ASUS phone — including the Zenfone 9, Zenfone 10, and Zenfone 11 Ultra — is not possible.
One buyer in particular, who we’ll call Timothy (not their real name), was very upset about this. Timothy told us that they bought an ASUS Zenfone specifically for the ability to unlock its bootloader. Upset by this broken promise, Timothy — who lives in the United Kingdom — sued ASUS in the UK’s version of small claims court.
ASUS has faced controversy over its failure to provide bootloader unlocking tools for its phones. Buyers of Zenfone devices were left disappointed when the company reneged on its promise to offer these tools. However, a recent legal case in the UK has set a precedent: a Zenfone buyer sued ASUS and won a full refund of £770 (~$973) for their purchase.
Unlocking the bootloader of an Android phone grants full access to the system, allowing users to manipulate and modify the installed software. ASUS’s decision to disable unlocking tools sparked outrage among tech-savvy buyers who relied on this feature to extend the lifespan of their devices beyond ASUS’s limited software support window. The settlement in this case demonstrates that consumers have recourse when companies fail to fulfill promises regarding bootloader support.
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