OnePlus has suffered a huge sales blow in its most important market
A retail association in southern India will stop selling OnePlus products in over 4,300 stores from May 1. The association cited low profit margins, delays in warranty claims, and bundling requirements as reasons. This decision may significantly impact OnePlus’ offline sales strategy in India, where offline retail remains crucial. Finding a balance between online and offline sales will be crucial for OnePlus’ success in the Indian market.