Google’s AI Overviews takes a backseat after bumpy ride

The visibility of Google’s AI Overviews has dropped from 11% to 7% in search queries. Queries related to education, entertainment, and e-commerce saw the biggest drop in AI Overviews. AI … Read more

Taylor Bell

Taylor Bell

Published on Jul 15, 2024

Google’s AI Overviews takes a backseat after bumpy ride
  • The visibility of Google’s AI Overviews has dropped from 11% to 7% in search queries.
  • Queries related to education, entertainment, and e-commerce saw the biggest drop in AI Overviews.
  • AI Overviews are also taking up less space than before, even when they make an appearance.

Google’s AI Overviews launched earlier this year to all US users. This feature leveraged AI to display concise summaries of topics, making it easier and faster for users to find relevant information. While it seemed like AI Overviews could significantly improve the user experience, it wasn’t long before users began to spot that it spewed misleading and, at times, downright dangerous information, like suggesting people add glue to their pizza. Things have changed since then, though, and it appears that Google has been working to reduce the visibility of its AI Overviews.

In June alone, the presence of AI Overviews dropped from 11% to 7% of queries, revealed a report from Search Engine Land (via AndroidPolice) that featured data from BrightEdge. Furthermore, queries related to education, entertainment, and e-commerce showed the biggest drop. For education queries, the percentage of AI Overviews dropped from 26% to 13%. Similarly, entertainment saw a drop from 14% to almost 0%, while e-commerce showed a decrease from 26% to 9%.

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